Post by alanwalker on Jan 1, 2018 8:14:05 GMT
Hello,
Field value assessments (also known by other names, such as value-in-use or cost-in-use studies) are the most commonly used—and, we believe, the most accurate—method for building customer value models. Field value assessments call for suppliers to gather data about their customers firsthand whenever possible. Clearly, however, conducting such direct research isn’t always an option. In cases where field value assessments are not feasible, it is possible to gain a worthwhile understanding of value through such methods as direct and indirect survey questions, conjoint analysis, and focus groups, all of which rely primarily on customers’ perceptions of the functionality, performance, and worth of a supplier’s offering. (See the insert “Using Customer Focus Groups to Assess Value.”) Below, we describe a process for building a value model using field value assessments.Is this right information about Purchasing Marketing Examples? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.
Field value assessments (also known by other names, such as value-in-use or cost-in-use studies) are the most commonly used—and, we believe, the most accurate—method for building customer value models. Field value assessments call for suppliers to gather data about their customers firsthand whenever possible. Clearly, however, conducting such direct research isn’t always an option. In cases where field value assessments are not feasible, it is possible to gain a worthwhile understanding of value through such methods as direct and indirect survey questions, conjoint analysis, and focus groups, all of which rely primarily on customers’ perceptions of the functionality, performance, and worth of a supplier’s offering. (See the insert “Using Customer Focus Groups to Assess Value.”) Below, we describe a process for building a value model using field value assessments.Is this right information about Purchasing Marketing Examples? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.