Post by account_disabled on Feb 22, 2024 8:37:13 GMT
Creating a brand directly depends on working with the audience, its tastes, interests and views. In order to sell your product to a student or his grandmother, you need to understand how and where they get information, what values they prefer, what are the features of their worldview. To achieve this understanding, it is first necessary to segment the audience. One way to do this is through the "generational theory" developed by William Strauss and Neil Howe in the 1990s .
It is from this theory that Chinese UK Phone Number List Millennials, Xers, Boomers and other classifications arose. All these words are not only a way to relate to a person's age, but they are also an opportunity to understand the peculiarities of each audience. In this blog we will talk about the differences between generations and how marketing interacts with them. How should a brand convey its voice to people of different generations ? "
Generational Theory" is a theory developed by William Strauss and Neil Howe that describes the recurring cycles of generations, including the differences and interdependencies between them. Strauss and Howe talked about the theory for the first time in 1991, when their joint book "Generations" was published. According to this theory, generations change according to the same principle as the stages of human life. According to Strauss and Howe, human life is divided into four main stages, each of which covers 20 years of life.